The problem I identified. interesting question. I started this project with the brainstorm of my difficulties in the first year. I thought about blogging and how I have learnt to blog little more often, but I would have liked to have known that earlier on. I then started to think about using 'an apple a day keeps the doctor away' lines and thought about 'An apple a day keeps Fred away', or something along those lines. i thought that this would become to personal and it wasn't what i wanted to produce despite admiring that style of design so much. However, the idea I found most interesting was the fact that my room is so over cluttered with things I have collected that inspires me. However, this then might not be the case with all first years. I know that already from the sight of my flat mates' rooms or seem particularly orderly. i then decided to run with this concept and turn it around to that fact that maybe some people are too bland with the attitude to inspiration and research. i conducted some research with the existing first years (the closest possible resource) and found that 80.5% of the first year students refer straight to the internet and search engines when given a brief and seeking inspiration. My problem then became; First year student rely too much on search engines when researching and seeking inspiration. Research becomes robotic and their awareness of inspiration already around them is ignored.
Another interesting aspect to my research showed that there was a fraction of people who answered that they refer to books as their main source of reaction and research to a brief. After some though this offered me a few roads to take with my problem. I could start to campaign to use the library more, however by doing this I loose my original excitement for the project as it would no longer involve bringing in collection and hauding of things that inspire us. I could also branch down to encouraging people to get off the search engines and use their eyes and hands. This is where I clicked. The introduction to search engines. I had defined my problem after a long debate. Visions started to happen at last!
When researching initially for multiple designs I fell involve all over again with the 1950s style of advertising. however I think the time has come and gone. I don't think they can be produced nicely again whilst not involving some sort of contradiction (personal opinion). However, when it came to thinking about the collecting and anti internet research concept my mind opened a little to a more 3-D publicity stunt way of working. I started to research in magazines and blogs of different medias involving food and books and clutter, right up my street. This allowed me to brainstorm into a range of products. A very important sentence in the brief. This was avery important and most useful part of the project. I took this part and married it to the search engine idea flash and let it start rolling. I think what could have bee more useful is if I had researched into art gallery/publicity stunt exhibitions. This really interests me and I think it would be a really strong and appropriate thing to do for the project as in the first week I felt something had to have been thrown in my face for me to see it as so many things were going through my mind in that first stage.
The crits have proved themselves alot this project. I found myself really looking forward to them. Especially during this project I suffered alot of indecisiveness. That never happens. Im actually quite disappointed in the way that I spent so long pottering around on brain diagrams to try and sort out what was going on in there. I was so stuck on my magpie collecting idea that I found myself spending about two week trying to decided which way to go whilst only brainstorming ideas for both of them and not making a decision and starting visuals earlier.
I would say that I would learn from it indefinitely but I think I knew I was doing wrong at the time. I thought that was one of my strengths but obviously not. I have definatley started to twist the key in the door of mixed media. I really want to try and be more flamboyant in the range of products I come up with and media in which I present them. Perhaps I can inject this feeling into my ppd presentation coming up. I also think the mistake I dont normally make is whacking out some visuals early on in the project. My attitude was different in this project. I dont like long briefs I dont think but by producing visuals earlier I feel like I have done alot more with my time and sulk less. Work at college not at home, definitely. I would also like to try and be less paper based in my work and development. Mind charts really help me but I want to learn to be more digital. I dont have a problem with blogging I rather enjoy it I just find it hard to present work that I have done purely for myself and have to explain what is going on in my head whilst I am trying to solve something. I know I hate long briefs, which is terrible considering what is going to happen soon. I need to learn how to like them and use them properly.
Range of products
My stunt for the first day
I intend to set this up in the first year studio on the first day. There are two screen each with a different keyboard. The first I have removed the keys that spell google. The second I have re-arranged the letters to spell "There are other ways to research you know.."
The second keyboard.
No comments:
Post a Comment