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James Jessop finally complete!



This has been the most fustrting but incredibley healthy breif to date.  It's given me a perfect experience of designing for a real client and how you might not be happy with the finished result.  I thought that despite we ran over the deadline I was punctual in my working and any changes that needed to be made I did within the hour.  I suprised myself in managingto juggle this aswell as working long hours on Product Range and Distribution.  I will definatley enter more breifs of this kind with the aim to win again. 

PRESENTATION

NOTES-JUST INCASE I MISS ANYTHING


slide one
Hello! and Welcome! /  I didnt want this to sound like a story but I do have to start at the beginning with print because my personal and professional development was very systematic and had alot of knock on effects as the year went on.


slide two
Print, quite frankly was a mess on my behalf.  I
 knew I wanted to do some experimental print onto some cool surfaces but I was far to ambitious.  
I spent too much time on the way I wanted to  make something and not what I wanted to make.
Un clarified concept
I came out of it with a pretty 'thing' rather than a design that has a real/useable reason to exist
Lost confidence in myself as a designer which continued in digital


slide three
Image was a small positive pick me up
boosted confidence slightly as I was able to produce quick turnarounds that I liked.
But/ split design personality-illustration and layout.
Spoke to few people and one in particular was Paul Luke on Fashion as he did GD.  Found it it wasn't a bad thing.  Multi disciplinary is actually a good thing, more to offer


slide four
YCN was real pick me up.  Saved year.
Originally though collabs are just vision ruiners
but quickly learnt that to have a good collab you have to have the same ambition as partener. Skill sets and briefs are bonuses.
Both want something, both make it happen
Just so, that I worked really well with steph/
skills sets gelled ad both had same ambition of not wanting to win but to have a commercial/retail resolution.
Exactly what we did
Hope to work again with Steph


slide five
Tried to further happy energy.
Produced a black and white brief to build creative barriers to work within
Set myself a too strict vision
Found hard to fulfil vision as it was using stuff I don't 'do' or know very well.
Meeting fred pointed this out and did drawings that weren't part of vision but made me learn that you can brand through just image.


slide six
I was worried I am just an illustrator, but showed what happened when pushed through to make something commercial.  Showed myelf what I can think up within strict lines-ipad shop interface and things


slide seven
Portofolio pieces from year
commercial experience from James Jessop Brief Bridget-fustrating but healthy
I spent aot of time making specific mailouts for 3 specific places.  
aimed quite high
Cath Kidston-personal response/dialog/ graduates only though
AA wasnt so seuccessful


slide eight
Sartorialist-american photogrpaher and blogger
made some editorial work of his photos to show how he could push his blog further using design


slide nine.
But even though these didnt go amazingly well I dont regret aiming high but I do regret not aiming low. 
saying that.. I do feel in a much better position to know what I do and what I want out of it, and will spend the summer making more effort with places like these..


slide ten
I do think Ive used 2nd year well-experimentally
I know know what I want from a brief and what I need in a brief
Ill take forward my lack of contacting a variety of studios and also my new found peace with collaborations and long breifs aswell as short
Most of all my understanding of commercial value in design


Thanks for listening, see you next year.

Snazzy Self Promotion
//


QR CODE - Content-rich Resume from Victor petit on Vimeo.

My most awaited.scariest email

HURRAY!

this is a great link now for some more dialog.  Next to send my portfolio!

Dear, The sartorialist

Love Alice

+ this...

Open publication - Free publishing - More mock up

PORTFOLIO ALSO SENT OUT TO AMERICAN APPAREL

THEY HAVE A GRAPHIC DESIGN INTERNSHIP IN CALIFORNIA AVAILABLE.

OHHHH.

STATEMENTS REVISITED

1. I like finding things and documenting them nicely

2. I like to work with concepts which involve humble subject matters


3. I would like to be known as a multi disciplinary designer or a 'package deal' where I can be given an art direction, styling, or designing breif and tackle it with enjoyment and ease. 

4. I want to make Graphic Design apply to found interesting high street fashion as well as high fashion

5. I don't like useless design, I want my work to be used, even if its just for one person somewhere.  I want to contribute something to the world and be remembered by someone for what I did.


6. I want my work to be used because it is appreciated, not appreciated because it is used.

6. I am completley comfortable and confident at talking to anyone who might invest in me in any way.

7. I am extremley ambitious and set myself massive goals. Aiming high makes you work harder and settle for better things.

8.  At some point in my life I want to work for a massive company and even slightly change it for the best.  

9. At some point in my life I want to work for myself and build something that will last a long time.

10.  I like to change peoples perspective in the work that I do, whether that falls under informing, persuading, or promoting I will never know.


10.5.  I want to make it big and earn loads of money by doing something that I enjoy.

Something to go with my physical mail out..

after a vassst photoshoot using what I could I rounded it down to the ones below...

I figure I need one scene picture and one close up

AND

after a litttttle bit of editing...

I rounded it down to these.

http://www.publicis-blueprint.co.uk/

home of the Cath Kidston editorial.

EVEN MORE GOOD NEWS

GOOD NEWS

Art direction at publicis blueprint studied graphic design 

Claire Coulthard works in the art direction at publicis blueprint which produces the cath kidtson styled magazines.  Just who I am aiming contact from really.

Self Evaluation

This brief has felt like I have been in a wave machine.  I have had massive moments of still bobbing and then all of a sudden I have a massive push and surge forward.  I entered this brief with a changed attitude when choosing my concept.  My print module was a massive disappointment in so many ways.  A massive part of the way I work is thinking up an interesting concept.  I don't really like simple ideas even though I am constantly told that simple is best.  However I went into this brief with that in mind and kept the attempts to be clever on the down low.  I feel like this has resulted in a pretty boring brief response.  

I dont think I stuck my claws in deep enough in the project.  Iw as determined to to make myself unbearably stressed as it wasn't doing my any favours as it then erupted into my ppd progression and severely altered my feelings and confidence on where im going in life.  by the end of print I felt severely rubbish at graphic design and my big ambitions were a joke.  So I started this brief (after changing it once as it was drifting into something bad) with a concept that was fairly black and white.  It had alot of information and a lot of imagery to play with.  This meant I could start experimenting immediately.  

I found it hard to storyboard.  I find that I generate ideas at the strangest of moments and off of the strangest things.  I found it hard to sit own and bounce the ideas off of one another.  I found it a robotic process when its when you have to be at your most creative.  I knew that it was a vital part to motion graphics and it was really important I made myself click with it and find the way it works for me, but I could never get my head around writing and drawing something out when it is completely solidified in my head. When I was doing it the idea never progressed onto something else and I often ended up repeating myself.  I don't think I am very good at story boarding.

Another weak point of my working pattern is that I tend to research as I go.  I like to think of an idea by myself and then go to find out more about it.  I know this completely doesnt work and it only ends up in irrelevant imagery.  I should be influenced by relevant things and the creative an idea around it that way.  I started to do this as the project went along and intend to keep this up.

Another weak point would be that I didn't study the black and white rules of idents.  I wouldnt have made the mistake and messed up the end of my title sequence for such a long time if I had done this.  I need to learn that even though I might not like the ocntent of something-the structure of it can still be highly influential.

I do think that I have become alot more responsive to the some tat and some good idents etc on tv.  I wasn't aware of it all before-how technical and time consuming it really is.  It has raised a lot of questions in my head when watching the television of how something has happened which is always a great thing.  The sheer fact of learning a new software has been another great stepping stone.  This brief has been criticised at being int eh wrong place int he course-I think it was at a great time.  After print I was deflated and had a real lack of confidence in my work.  It hasn't completely recovered but it has reinstated the perspective of my stage in life.  I am only 19 and in my second year at university.  I want to be good and have alot of opportunities in front of me more than anything.  I need to remember I am still only learning new software-let alone know what I am doing.

I really enjoyed making my packaging for this brief.  It was a nice relief after working screen based for such a long time.  I hope that this comes across.  I think that all of my assets and imagery were appropriate for the brief as I tried to steer clear of using imagery that I want to take further into my career path because it is far from the media and way of working that I see myself in.  I didn't want to draw any links between the way I am starting to work on independent briefs I set myself and briefs where I adapt my skills and experiment. That is to say that I sued imagery that I know I can play with and experiment with-without having pressure of making it look good in the direction I want to take in my career.  Maybe this is a bad thing as I am not developing my development on different formats if that makes sense!

I do feel really self conscious in developing my work into something that it hasn't been before.  I have been influenced a lot whilst I have been here-mostly by what I need to work like to get into where I want to be.  I have found that I really enjoy this way of working but I feel I am constantly comparing myself to who is around me.  I get myself so frightened of not being good enough and being average.  In this sense-this brief hasn't been the best.  I don't feel I have created something that stands out and has excelled something that I want to do.  But I knew that motion graphics and Graphic design involving the presentation of clothes aren't going to meet much.  Thats why I sued the imagery I did.  I wanted to just have fun with the brief and not put too much pressure on myself to making it a definite relevant stepping stone to getting a job in something I love.  I think I kept to this and don't feel as unmotivated as before.

To move on from this brief will involve me keep my calm like I have done and trying to not freak out that I haven't got a clear career path-Im still learning.  I've had a plan all my life of where I want to go and I shouldn't be afraid if things come in that alter my confidence in myself or even just teach my something new-wheather I take something away from it or not.  

Yvan Rodic

Cath Kidston had won an MBE public services award in 2010. Still the Creative Director too. Saw a few collaborations she has done and looked up one in particular. A publisher.

bit of inside information ...

and whod of thought-their very own top ten project

HOWIES

A nice clothing company which knows how to create a brand or you could say a lifestyle and translate it really nicely.