Evalutation

Speaking after just finishing our presentation,  I'm actually really happy with the outcome.  I did my best to reserve my nerves and urges to giggle at the most inappropriate of moments.  I think that our time spent working on it had paid off and showed. The fact that no questions were raised was a real rewarder.  We worked so great together.  We took on our roles without even having to establish what they were verbally.  Steph and I plunged into the content with stamina and determination, whilst Aaron and Arthur adapted it a lot more for presentation worthy structure of content.  There were of course overlaps of these two aspects of our team but overall we gelled well into how this was going to get done.  There were no disagreements and we all set out with the same ambitions of producing a presentation for a company we really would love to work for.  A lot of time was spent initially brainstorming what we do and how we could build a business that suited everyone's aspirations.

On the more theory side of things, my initial reaction towards this module is by golly I can talk about myself ALOT.  However this might not be a bad thing.  I have developed so much over this module without even realising.  Corresponding with my ppd module-enterprise has made me see the bigger picture as to an inkling of where I want to get to and how, and how you could be the best designer in the world, but if you don't know your stuff about getting out there, you'll get no where.   I really do believe that is isn't about what you know-it's who you know.

At first I found the tasks quite daunting, as well as the lectures being quite over whelming with the amount you have to consider.  I also found the thought of a enterprise presentation a bit of a waste of time as rude as it sounds.  Yet in fact it couldn't have been more useful.  Despite the hard work it bought down to earth all of the number crunching and long scary words.   It was just another thing to do if you want to get to where you want to get.  It also gave me a bit of a energy enhancement towards my won design work.  Knowing that Im not going to be in university forever is often forgotten.  I will be in third year soon and then I'm out on my own. It was comforting to know that everything I absorbed from this, everyone in that hall is also going to have to consider-so it cant be that hard?!

All of the tasks were completely relevant.  It was good to step back and analysis where I fit at the moment and where I want to fit and against whom especially.  It really hits home what you have to do to get there.  I found that I did go through the tasks very much in my own case study.  I don't know if I applied the theory from the lectures too much and lost sight of the facts and figures.  This is something I may need to revisit to make sure again nearer the chuck out time at college and also in writing my own briefs next year that I really am ticking the business boxes. 

I have come through this with a good attitude to apply everything I have learnt to whatever I venture out on doing from now on.  Even in some small scale research I was doing earlier for a re branding brief-I was making sure-is this realistic? Am I selling something that there is definitely an audience for? Is that audience too big?  Surely that is all you would want from a  module, the ongoing appliance into your own practice.  I intend to revisit everything I have documented and learnt from this module in my coming years.  Especially the costing database handout. 

STATEMENTS REVISITED

1. I like finding things and documenting them nicely

2. I like to work with concepts which involve humble subject matters


3. I would like to be known as a multi disciplinary designer or a 'package deal' where I can be given an art direction, styling, or designing breif and tackle it with enjoyment and ease. 

4. I want to make Graphic Design apply to found interesting high street fashion as well as high fashion

5. I don't like useless design, I want my work to be used, even if its just for one person somewhere.  I want to contribute something to the world and be remembered by someone for what I did.


6. I want my work to be used because it is appreciated, not appreciated because it is used.

6. I am completley comfortable and confident at talking to anyone who might invest in me in any way.

7. I am extremley ambitious and set myself massive goals. Aiming high makes you work harder and settle for better things.

8.  At some point in my life I want to work for a massive company and even slightly change it for the best.  

9. At some point in my life I want to work for myself and build something that will last a long time.

10.  I like to change peoples perspective in the work that I do, whether that falls under informing, persuading, or promoting I will never know.


10.5.  I want to make it big and earn loads of money by doing something that I enjoy.

final presentation
_





what did you say again alice>?


_in bullets.


Following on from Steph on equipment and start up costings..


-Our costing was affected alot by the pesting analysis.


-Political considerations included insurance such as public liability insurance, capital allowances and various taxing-but the most challenging to meet was the environmental regulations


-as a heavily print involved company its hard to be sustainable, but we intend to work in the most sustainable manor possible and obey pollution laws as well as using sustainable printing where we can.  


-However it is budget driven which is dictated by the client, so unless it is imortant to them, its hard to make it important to us


-Economic considerations are based mostly on cuts at this time


-they could work in our favour by them encouraging more freelancers with redundancy increasing, resulting in more creatives wanting to launch themselves as freelancers through businesses like ours.


-disadvantages are apparent as some of our younger and less experienced clients will be receiving funding from places such as the arts council which is facing alot of cuts-causing less potential business for us.


-social issues are health and safety based-considerations based on the amount of time we sit at the computer so our costings are effected in things like screen protectors and supporting furniture.


-technical issues imply that we also need room in our budgets to keep on top of developing technology in our working and resolutions, aswell as keeping our skills up to scratch which might eat into more day away from the studio to attend classes.




Where are we? Why?


- London as we believe it is the busiest  place for companies and freelancers to launch themselves.  


- Using the workspace group we found clerkenwell workshops with a suitably sized studio for 3-6 people, ie us, plus and clients invited to the studio.


-for £860 per month it includes a reception, carpark, broadband, 24hr security, numerous meeting and event spaces.


-theres is an award winning cafe onsite where you can pre download the weeks menu-incase you need to butter up a client.


-It's a great creative hub with plentiful other agencies which could work as a networking advantage-sending their clients to us if they have a gap in their capabilities.


-the event spaces hold private and more social public events which is also a networking advantage


-It is situated 15 minutes cycle away from a £120 pp per month house in Crouch end-an area would could imagine some of us living.


-walking distance from tubes and major rail stations such as kings cross and liverpool street


-has numerous studio sizes at different rates-so there is potential to grow into a larger studio as our business grows.






Moving onto marketing, how will we get out there?


-Using the 4ps-we allocated £5000 for our first year of marketing to help really get us out there.  This will decrease the 2nd year onwards once we are more established.


-the first year will involve web banners on appropriate websites such as fashion blogs


-mail-outs to select creatives we think might benefit from our business


-joining networking sites such as linkedin


-feature in local press and to have a fortnightly ad in design week for 3 months would cost £583


-we will also upkeep a major webpage and a company blog.


-The second year we intend to move onto more CAVASSO based promotional events to capture the spirit of our work a little bit more in more inventive ways.  This will hopefully attract press.


-Keep up blog and webpage


-keep in touch will clients and inform them of our latest works frequently to enduce the re use or referencing of our agency.

TASK F O U R

LOCAL

Economicly considered, a lot of B&W studios clients are public organisations such as councils and universities musical organisations etc.  Cuts have hit hard on such organisations.  Will this then mean that they don't have room in their budget to fork our for skills in a specialist design studio?  As the cuts are introducing and increase in freelancers, meaning organisations like the above may find alternative and cheaper freelancers to do the same job.

social considerations might include that fact that there is a fair few employees listed just on the image above.  There is more.  As they are a big studio it will cost a lot of money to insure both the employees and cover public liability insurances if there studio is visited by all those clients.

Also, how long are those employees going to stay on top of trends in Graphic Design?  Will they consider newly graduated breaths of fresh air?  Technically thinking, keep updating your software, hardware and skill set B&W studios.

  

EUROPEAN

Kooples is a company based in Paris where its branding features different couples that are interesting in their personalities and their dress code.  I love this brand.

They are featured alot in british VOGUE and I can imagine others.  This would cost alot in shipping bills and taxing by generating so much custom abroad and having only one branch in England.  

When technology is considered, an example of ipads being introduced as menus is a great example to bring in the point of print versus digital.  Digital advert and publications themselves are becoming a lot more popular.  The company could be more environmentally driven if it could introduce and bigger online shopping resource as it is restricted at the moment.

INTERNATIONAL

The sartorialist is a great money maker.  Through sponsors and features in top magazines like VOGUE, this fahsion blog has began from nothing.  A blog has the great advantage of being accessed by anyone who has a computer no matter what corner of the world you are in.  However, it is very restricted to one medium.  I'm all for blogs I really am, but how can he take this one step further to keep up technically?  

a mock up I produced as a solution to this part of the pest analysis which could also address the political consideration of environmental regulations, how it is a good example to produce an alternative to such a heavy print based resolution.

NATIONAL

American Apparel is a growing clothing company which produces minimal good quality clothing.  However its advertising schemes aren't always ticking the social box.  They are exceedingly raunchy and speaking from experience from myself and others-put off a lot of custom.  Technically they conduct an up to date thorough webpage and feature advertisements in engaging places, for example the sponsor the Sartorialist blogger mentioned above.  They also encourage sustainability as they sell publications as part of their range, which often feature sustainability content or meerly in the manufacture of the zine itself.

PRESENTATION CARDS MASSIVELY CONDENSED

DEVELOPED NOTES TO PRESENT 

NEED TO BE FILTERED!

PEST ANALYSIS

MARKETING

WHERE AND WHY?

trying to discover pension percentages was hard with all these case studies with lump pension sums being paid in rather than a percentage.

advertising rates in the metro are mental.

PEST ANALYSIS

STARTING POINTS

POLITICAL

something for 'economics'. the e of pest.

The new budget is apparent to be in entrepreneurs favours making freelancing a lot more important.

economic

SOCIAL

TECHNICAL

TECHNICAL ASPECTS WOULD JUST NIVOLVE THE UPKEEP OF THE LATEST SOFTWARD FOR USE IN BOTH PUR PRODUCTION AND RESOLUTIONS.  FOR EXAMPL IPADS HAVE NOW BEEN INTRODUCED AS MENUS IN RESTAURANTS.  WE NEED THIS KIND OF MODERN TECHNOLOGY PUNCH.

WE WOULD ALSO NEED TO UPKEEP OUR SKILLS BY ATTENDING VARIOUS CLASSES OR VISITS WHICH HAS BEEN COVERED IN OUR BUDGET.

WHERE ARE WE GOING TO BE?

after talking to my group and a few londoners Shoreditch to Hackney is known for an up and coming arty place and isnt as expensive as some other areas in london.

after using workspace group I came across a lot of available modest sized studios with a variety in price...

This was too small and unwelcoming.  Although we do not need ream and reams of space we would like a collaborative environment in which we could invite clients in if needs be.

Clerkenwell Workshops!

A great alternative.  At £860 a month it provides us with the collaborative environment we desire despite having meeting rooms and award winning cafes onsite.

click below to see the presentation worthy points of choice

HOW WILL WE MARKET OURSELVES?

a great example for room for advertisement on one of the most popular fashion blogs in the world.  Bound to attract perspective creatives.

Linked in is a popular business profile site which encourages networking and advertisement of your company and personalities.

PRINT COMPANY DOWN THE ROAD FROM US..

KNOWN FOR ITS PRICES..

GOOD PRINTER WITH ITS AMAZING CLIENTS AND GOOD REVIEWS

such as zara & guinness

side note with some of stephs previous costing numbers

a new RATES sheet.

very interesting

A BASE FOR FUNDING 

THE ARTS COUNCIL WILL SURE TO BE FUNDING ALOT OF OUR CLIENTS.

CUTS! could supply both more work from new freelancers that are less attracted to work but they might not be able to get sufficient funding for our services as council cuts are at their worst.

BUSINESS PLAN DOWNLOADED AND TO BE FILLED IN BY THE GROUP

INITIAL MEETING WITH ENTERPRISE GROUP TO ESTABLISH WHAT WE THINK WE WOULD CONTRIBUTE 

HELPFUL!

TASK F I V E

statements a start


1. I like finding things and documenting nicely

2. I like documenting humble things in edgy ways, and edgy things in humble ways.

3. I want to make a bridge between graphic design and found/high fashion

4. I want to make it big and earn loads of money by doing something that I enjoy.

5. I don't like useless design, I want to make uses out of things that I make, even if its just for one person somewhere.  I want to contribute something to the world and be remembered by someone for what I did.

6. I am completley comfortable and confident at talking to anyone who might invest in me.

7. I am extremley ambitious and set myself massive goals. Aiming high makes you work harder and settle for better things.

8.  At some point in my life I want to work for a massive company and even slightly change it for the best.  

9. At some point in my life I want to work for myself and build something that will last a long time.

10.  I am versatile. I have a lot of ideas and areas that I want to go into.  I intend to do them all.