STATEMENTS REVISITED

1. I like finding things and documenting them nicely

2. I like to work with concepts which involve humble subject matters


3. I would like to be known as a multi disciplinary designer or a 'package deal' where I can be given an art direction, styling, or designing breif and tackle it with enjoyment and ease. 

4. I want to make Graphic Design apply to found interesting high street fashion as well as high fashion

5. I don't like useless design, I want my work to be used, even if its just for one person somewhere.  I want to contribute something to the world and be remembered by someone for what I did.


6. I want my work to be used because it is appreciated, not appreciated because it is used.

6. I am completley comfortable and confident at talking to anyone who might invest in me in any way.

7. I am extremley ambitious and set myself massive goals. Aiming high makes you work harder and settle for better things.

8.  At some point in my life I want to work for a massive company and even slightly change it for the best.  

9. At some point in my life I want to work for myself and build something that will last a long time.

10.  I like to change peoples perspective in the work that I do, whether that falls under informing, persuading, or promoting I will never know.


10.5.  I want to make it big and earn loads of money by doing something that I enjoy.

TASK F O U R

LOCAL

Economicly considered, a lot of B&W studios clients are public organisations such as councils and universities musical organisations etc.  Cuts have hit hard on such organisations.  Will this then mean that they don't have room in their budget to fork our for skills in a specialist design studio?  As the cuts are introducing and increase in freelancers, meaning organisations like the above may find alternative and cheaper freelancers to do the same job.

social considerations might include that fact that there is a fair few employees listed just on the image above.  There is more.  As they are a big studio it will cost a lot of money to insure both the employees and cover public liability insurances if there studio is visited by all those clients.

Also, how long are those employees going to stay on top of trends in Graphic Design?  Will they consider newly graduated breaths of fresh air?  Technically thinking, keep updating your software, hardware and skill set B&W studios.

  

EUROPEAN

Kooples is a company based in Paris where its branding features different couples that are interesting in their personalities and their dress code.  I love this brand.

They are featured alot in british VOGUE and I can imagine others.  This would cost alot in shipping bills and taxing by generating so much custom abroad and having only one branch in England.  

When technology is considered, an example of ipads being introduced as menus is a great example to bring in the point of print versus digital.  Digital advert and publications themselves are becoming a lot more popular.  The company could be more environmentally driven if it could introduce and bigger online shopping resource as it is restricted at the moment.

INTERNATIONAL

The sartorialist is a great money maker.  Through sponsors and features in top magazines like VOGUE, this fahsion blog has began from nothing.  A blog has the great advantage of being accessed by anyone who has a computer no matter what corner of the world you are in.  However, it is very restricted to one medium.  I'm all for blogs I really am, but how can he take this one step further to keep up technically?  

a mock up I produced as a solution to this part of the pest analysis which could also address the political consideration of environmental regulations, how it is a good example to produce an alternative to such a heavy print based resolution.

NATIONAL

American Apparel is a growing clothing company which produces minimal good quality clothing.  However its advertising schemes aren't always ticking the social box.  They are exceedingly raunchy and speaking from experience from myself and others-put off a lot of custom.  Technically they conduct an up to date thorough webpage and feature advertisements in engaging places, for example the sponsor the Sartorialist blogger mentioned above.  They also encourage sustainability as they sell publications as part of their range, which often feature sustainability content or meerly in the manufacture of the zine itself.

TASK F I V E

statements a start


1. I like finding things and documenting nicely

2. I like documenting humble things in edgy ways, and edgy things in humble ways.

3. I want to make a bridge between graphic design and found/high fashion

4. I want to make it big and earn loads of money by doing something that I enjoy.

5. I don't like useless design, I want to make uses out of things that I make, even if its just for one person somewhere.  I want to contribute something to the world and be remembered by someone for what I did.

6. I am completley comfortable and confident at talking to anyone who might invest in me.

7. I am extremley ambitious and set myself massive goals. Aiming high makes you work harder and settle for better things.

8.  At some point in my life I want to work for a massive company and even slightly change it for the best.  

9. At some point in my life I want to work for myself and build something that will last a long time.

10.  I am versatile. I have a lot of ideas and areas that I want to go into.  I intend to do them all.

T A S K 4

WHO ELSE IS OUT THERE? ARE THEY GOOD?


Who am I competing against?

MY CLASSMATES OF 2010. It seems that once you graduate you delve straight into getting a job. Meaning by the end of your graduated year a new batch of newbees will be out in the big wide world. I may be completley wrong. This is where I ask myself, is there pressure on aiming high and getting a job straight away or is it better to hang back, work up the chain and get some well appreciated experiance to offer to the table when the time comes along?
I plan to offer what I have straight away with an ongoing promise of keeping my student mentality of constantly learning and trying to better myself. I think that in this industry you never fully know what you are doing so to say I have graduated and I am now a Graphic Designer pickmepickmepickme is silly. Honesty is key. Honest exposure would also work when referring to competitors. It's no use jus saying I am the best, prove it. 


The lecture mentioned exhibitions and always carrying work on you, there isnt really a better way to prove yourself unless you line everyone up and have a bell in the middle and whoever can produce a fine idea in the shortest time wins... Could do. The point is, everyone is different and if you find the right conpany that suits you, you will suit the company. The only trouble is is that there might not be enough companies. My vision, way of working and thinking and ambition is different. It is just about exposing this in a trust worthy and classy way. In person is most probably the best.


This is a blog which is operating in the same way that my newly invented blog runs except on a larger scale.  The idea of it is that you create an account which enables you to contribute anything that inspires you onto the blog which you think is relevant.  The idea of creating an online resource for anyone to come and have a look through which may influence them is really attractive to me.  However this system of allowing anyone to upload relevant things gives across a good feeling of there is alot of people who believe the sam-that there is a breech in the communication of creativity from high street consumption and couture fashion design.  I don't necessarily like the presentation of this blog and the image that it is forcing upon the things that have been blogged, however, this just makes me feel better about doing a Graphic Design degree.  This is what I can offer.  I AM A PACKAGE DEAL.  New and more successful ways of communicating this gap across.  Producing a more stylish and classy look about it makes the contents of what I am showing seem a lot more   to look at, especially the superiors of fashion and design.


When I went and spoke to a fashion tutor Paul Luke because I heard that he had done GRaphic DEsign, he excentuated the fact that this is what employers and investors are looking for now.  A package deal. Creatives re expected to be able to do it all.  A friend in advertising is now crossing over to art direction because it just improves the chances of being head hunted.


There are plenty of these out there its just a question of finding the biggest and best audience for what you want to influence people with.  After that you tie in all of the skills possible to create a bigger better USP.  My skills and interests being fashion and Art Direction and Graphic Design.

T A S K 3

How will I promote myself ? 
\/INE DESIGN RHYMES.

Crosstitch is the way forward. I am currently in the process of making my own website as an official reference and have also set up a blog which I am taking a photograph of what I wear everyday, ugly as it may be-it is a good demonstration on how I want to interlink Grpahic Design and Fashion. As it stands it is only some old photographs but in the new year it will become part of my daily routine to document what I am wearing. Just a start, but you have to start somewhere right?
Yes, crosstitch is the way forward as I think it is a really nice inventive way of interlocking fashion with graphic desgin as I can type design all I want but through a 3-d fbric involved processed that I think descirbes me quite well as a process. I have bought some small crosstitch beds to make some business cards. I dont know how well it will go though-font size wise.
I am not afraid to get out there and email and phone and visit as many people as I can, I actually enjoy it in a way. The problem lies in what it is I am asking of them or about them once I HAVE CUAGHT THEIR INTEREST.. Once I know this I feel ready to do some favours and really work my socks hard to get under their belt and gain some trust and have my name out there. I intend to research into whoever it is I intend to try and 'woo' on mine and their behalf. whats the point in trying to work for someone you don;t really understand what happens in their business? 


Worst comes to worse, I will bake them a cake in summer and a christmas card in winter and HAVE A PARTY.

What do they want to hear?  They want to hear me saying "yes I will definitely work for free for you exclusively".  

If I wanted and NEEDED it enough I would damn well do it.  The problem with me is that I am very stubborn in my own ambitions.  Once I find a company I will go and get it.  However, this does cut off potentially great opportunities elsewhere.  but to be honest.  It would be what the company wants, to have absolute faith, drive and ambition in them and them only.

PESTPESTPEST

or in other terms, marketing mix.

I intend to communicate (pester) with them in every marketing strategy possible.  From sending crosstitches to their desk to business birthday cards.

TASK O N E

 WHO AM I? WHO ARE THEY?



After looking at various companies and their style of working I am trying to consider where I might fit in the world and where I want to fit. Speaking on my situation now, I find it really hard and almost rushed to consider who I want to be when I am still learning the basics which form my decision. I havn't had time to consider what I an even good at let alone what I enjoy. However it has drawn my attention to the analysis of my everyday life and what comes naturally to me as to what I am good at and enjoy.



This is what I found. Judging by my excentric habit of 'home making' at any oppertunity wherever it may be, it seems that applying what I can get my hands on to what am given goes quite well. I spend my life with my eyes as far open as possible, being a magpie and collecting things that 'I will definatley need one day'. Making something from nothing is something that comes natrually to me and is a massive enjoyment. I apply this to my work wether it is in the way of informing others to do the same or even down to the sheer method of working from found objects. I love drawing peoples attention to the most insignificant things, making them see it in an entirley new light of useage and beauty. 


So weather or not it is as product or promotion, this can be applied through interior design, wardrobe choices and most of all Graphic Design. Now, place is where my investigation and exposure as to who I am gets interesting. Half of me has this massive longing to buy a secluded house in the country side and make it look stunning inside and out and have a little room at the top to produce some pretty images to sell on to humble projects. Then half of me wants to dominate something as much as I can. To walk into any VOGUE building with a mission to layout their pages like never before, and even add some entries myself would fill me with as much fulfillment as a large chocolate cake. A girl can dream. I would like to bring this ambition and vision or the way I live to any company willing to take it and embrace it. For example I love 'Howies' mixture of handrawn and photographic with subtle type imagery. Or 'Cath Kidstons' highlighting of the past and its beautiful lifestyle through everyday domestic products. American Apparel's clean cut marriage of fashion and graphic design is also something to deeply admire.


Am I a revolutionist or an evolutionist? Am I a manager or oppertunist or cautiious rather than a risk taker? As difficult as it may seem I would say I am a bit of all of those things. I believe in useful design but am willing to take a risk in how it is designed. I like to be my boss but take direction advice with massivley open arms considering I am not the tallest of them all. I will do my best to share my vision on how to live your life (or atleast how it should look) to whom ever is willing to listen and invest through both digital and in person means and through a diversity of different media that works best to convey this vision at each given time. I WANT TO INTERLINK GRAPHIC DESIGN AND FASHION IN A NEWER BETTER WAY.


So I would say my skills to relate is the natural ease and enjoyment that comes over me with the though of styling a shoot for cath kidston's new range of tea cosies.  I can put my own day to day enjoyments to a career which is surely every bodies dream isn't  it? T be paid for doing something that you enjoy.  I would bring multi disciplinary skills to a job position in a company.  An advantage to them as they can reconsider 5 jobs for one job.  I would feel completely capable to design a wallpaper to put in a shoot that I style and direct and then  lay it out in a publication the next hour.


This is my aim.

http://www.cathkidston.co.uk/t-onlinemagazine.aspx

WHAT DO I WANT TO ACHIEVE THIS YEAR?

I dont want to be paralysed with worry so I can work efficiently. Spend less time on worry and more time on worky.

I want a cracking portfolio, which means I set more briefs myself for myself to bash out some engaging nice things that represent what I do.

I want to know what I do and where I might do it...and then tell those people.

WHAT DO I WANT TO ACHIEVE BY THE END OF NEXT YEAR?

I want to have told those people who I am and what I can do. I want responses and action DEFINITELY. I want to have made a plan and be in the midst of it.

I WANTMY WORK TO MATCH MY HEAD AND MY AMBITIONS.

WHAT DO I WANT FROM MY CAREER?

I want to be financially comfortable so I can buy a really nice house and furnish it really nicely so I can end up having loads of children there and doing a bit of freelance.

But earlier in my career, I want to be well known in the filed I am in.

I want Fred to talk about me when Im gone to others.

I want to Boss people around rather than be bossed.

I want to make a career out of collecting things and showing people that I can collect wel and present it nicely.

I want to be happy and less stressed.

Where do I see myself?


I have two sides to my taste. I am scared that they cannot be combined. The first is that I love the humbler side of things. I love to draw and state the obvious and project innocence through my work. I don't like to take it too seriously. The other side of me loves the more precise things in life. I have a massive love for not so much the rawness of typography but obscure layouts. The thought of collecting things and laying them out nicely and getting paid for doing that is my dream. It is the same not just with objects but with clothes. As shallow as it sounds I love to look at what people are wearing-the nice aspects of it. I wish I had documented my outfits not even because I think they are nice (I don't)-just because I havn't worn the same outfit twice in nearly 4 years. I get annoyed at myself for not documenting this and it sillilylyiy puts me off starting too. I should and I should do it with other people too. This is where look books come in. Spying on what the best parts parts of what the company has to offer whilst looking at snippets of future trends are out there. I like forecasting new bees and I love documenting things in a nice way.


both of these things have something in common. Collecting, obscure and not taking the content too seriously. I am a massive absorber. I absorb a lot of things around me and find it really upsetting when I don't document everything properly.


I am desperate to set up a running blog alongside my normal work about documentation of things that inspire me-I could even focus it onto clothes.




This is the online Elle lookbook. It not as high up on my wish list as American Apparel but I love the way that it involves home life as well as clothes. It gives the finder alot more room to peck at things and collect more. The book itself is really beautifully made and laid out. Bit of a task getting onto something like this though. Is it to commercial?










OUGD201


WORRY MANIA

So today was the day of screen printing. I went down to vernon street to get the expertise guide of roger (plus Ive never printed up here so I need to be comfortable because what I am doing is scary incase I mess up). After some nice compliments of my wood I was then told I can't screen print until wednesday or thursday! PANIC STATIONS. Crit is on wednesday so I wont have the content I need for my boards.

AND

the pencils haven't arrived so I cant even get cracking on printing on to them and I don't have the dimensions to really crack on with the packaging.

However, I have found some really interesting stock-mirrored card. One side is matt white and the other is mirror. If this doesn't change the viewers perspective then who knows what will! However I then found out I couldn't follow through with my spot varnish plan as I cannot do this onto matt paper. So then I thought foil printing in black?! Then I was told that this isn't possible unless it has been printed through the lasers. Mirror card through the lasers.

WHAT TO DO

ENTERPRISE session one