PRESENTATION

NOTES-JUST INCASE I MISS ANYTHING


slide one
Hello! and Welcome! /  I didnt want this to sound like a story but I do have to start at the beginning with print because my personal and professional development was very systematic and had alot of knock on effects as the year went on.


slide two
Print, quite frankly was a mess on my behalf.  I
 knew I wanted to do some experimental print onto some cool surfaces but I was far to ambitious.  
I spent too much time on the way I wanted to  make something and not what I wanted to make.
Un clarified concept
I came out of it with a pretty 'thing' rather than a design that has a real/useable reason to exist
Lost confidence in myself as a designer which continued in digital


slide three
Image was a small positive pick me up
boosted confidence slightly as I was able to produce quick turnarounds that I liked.
But/ split design personality-illustration and layout.
Spoke to few people and one in particular was Paul Luke on Fashion as he did GD.  Found it it wasn't a bad thing.  Multi disciplinary is actually a good thing, more to offer


slide four
YCN was real pick me up.  Saved year.
Originally though collabs are just vision ruiners
but quickly learnt that to have a good collab you have to have the same ambition as partener. Skill sets and briefs are bonuses.
Both want something, both make it happen
Just so, that I worked really well with steph/
skills sets gelled ad both had same ambition of not wanting to win but to have a commercial/retail resolution.
Exactly what we did
Hope to work again with Steph


slide five
Tried to further happy energy.
Produced a black and white brief to build creative barriers to work within
Set myself a too strict vision
Found hard to fulfil vision as it was using stuff I don't 'do' or know very well.
Meeting fred pointed this out and did drawings that weren't part of vision but made me learn that you can brand through just image.


slide six
I was worried I am just an illustrator, but showed what happened when pushed through to make something commercial.  Showed myelf what I can think up within strict lines-ipad shop interface and things


slide seven
Portofolio pieces from year
commercial experience from James Jessop Brief Bridget-fustrating but healthy
I spent aot of time making specific mailouts for 3 specific places.  
aimed quite high
Cath Kidston-personal response/dialog/ graduates only though
AA wasnt so seuccessful


slide eight
Sartorialist-american photogrpaher and blogger
made some editorial work of his photos to show how he could push his blog further using design


slide nine.
But even though these didnt go amazingly well I dont regret aiming high but I do regret not aiming low. 
saying that.. I do feel in a much better position to know what I do and what I want out of it, and will spend the summer making more effort with places like these..


slide ten
I do think Ive used 2nd year well-experimentally
I know know what I want from a brief and what I need in a brief
Ill take forward my lack of contacting a variety of studios and also my new found peace with collaborations and long breifs aswell as short
Most of all my understanding of commercial value in design


Thanks for listening, see you next year.