Problem: Initially, as a result of our collection of photographs linking to memories people and outdoors, our problem was "People don't know what is outside of Leeds City Centre" as we felt there was a lot of historical and outdoors related attractions in Leeds that receive little or no interest from students. However, this proved to be too vague so after further investigation the problem was changed to "First year Art and Design students don't have easy access to information about relevant attractions in Leeds".
We had come across this problem from firstly looking at secondary research to what actually exists which claims to be the communication between the attractions and their audiences. The two main campaigns were "Leeds Live it Love it" and the City Council website including their tourist information leaflets and brochures. The main problems which caught our attention from this was the fact that the people (students) in our case, have to access the information themselves rather than have it forced upon us. Secondly, the information itself when found has to be sieved away until the relevant information is found. It appears too muddled and in vast amounts.
Our Primary research that we conducted consisted of two questionnaires. The first was based around our first allocated problem to discover the main interests of Art students and weather or not they would actually want to go to the places. This helped allocate an even more precise target audience of first year Art students. The second questionnaire was more quantitative and was made to identify what the students thought was the bestest way to be informed about something. We made a tally and email came out on top.
Personally I found the quantitative questionnaire the most helpful as it was a impossible to argue against it and came out with clear resolutions to what media we should use to inform the students.
I think that the problems occurred when we spent a small amount of time thinking up our own ideas and angles of the project and naturally some of us came up with completely different possibilities. After this I know that I get attached the the work i make and find it hard to scrap the idea all together to cater someone else's taste. But it was all a learning curve and always happens in group work. We overcame this problem by simple scrapping all of our ideas at the last minute and came up with a simple design which does the job. I think that we spent too much time working independently and thus grew more attached to our own designs.
I think more research that we could have done could have been into different forms of informing someone. Perhaps used our second questionnaire more thoroughly to make a more imaginative way of informing the students rather than facebook and a digital flyer.
Five things I have learnt
1. Group work means a lot if not entirely sacrifices.
2. I am very set in my ways in my style of working.
3. I work to safely, i.e.. I'm not stepping outside the box enough
4. I do prefer working independently when it comes to actually designing.
5. I work better in groups when it comes to ideas as I tend to run away with things that are too "imaginative" and forget that I need to be realistic.
Five things I will do differently next time
1. Use a more interesting target audience where I can. I want to try targeting pentioners.
2. Try more exciting media and not be scared about it. Step outside the box.
3. Spend less time working individually furthering independent ideas no matter if they are successful or unsuccessful.
4. Use a bigger variety or primary/secondary, qualitative and quantitative research.
5.
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