final presentation
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what did you say again alice>?
_in bullets.
Following on from Steph on equipment and start up costings..
-Our costing was affected alot by the pesting analysis.
-Political considerations included insurance such as public liability insurance, capital allowances and various taxing-but the most challenging to meet was the environmental regulations
-as a heavily print involved company its hard to be sustainable, but we intend to work in the most sustainable manor possible and obey pollution laws as well as using sustainable printing where we can.
-However it is budget driven which is dictated by the client, so unless it is imortant to them, its hard to make it important to us
-Economic considerations are based mostly on cuts at this time
-they could work in our favour by them encouraging more freelancers with redundancy increasing, resulting in more creatives wanting to launch themselves as freelancers through businesses like ours.
-disadvantages are apparent as some of our younger and less experienced clients will be receiving funding from places such as the arts council which is facing alot of cuts-causing less potential business for us.
-social issues are health and safety based-considerations based on the amount of time we sit at the computer so our costings are effected in things like screen protectors and supporting furniture.
-technical issues imply that we also need room in our budgets to keep on top of developing technology in our working and resolutions, aswell as keeping our skills up to scratch which might eat into more day away from the studio to attend classes.
Where are we? Why?
- London as we believe it is the busiest place for companies and freelancers to launch themselves.
- Using the workspace group we found clerkenwell workshops with a suitably sized studio for 3-6 people, ie us, plus and clients invited to the studio.
-for £860 per month it includes a reception, carpark, broadband, 24hr security, numerous meeting and event spaces.
-theres is an award winning cafe onsite where you can pre download the weeks menu-incase you need to butter up a client.
-It's a great creative hub with plentiful other agencies which could work as a networking advantage-sending their clients to us if they have a gap in their capabilities.
-the event spaces hold private and more social public events which is also a networking advantage
-It is situated 15 minutes cycle away from a £120 pp per month house in Crouch end-an area would could imagine some of us living.
-walking distance from tubes and major rail stations such as kings cross and liverpool street
-has numerous studio sizes at different rates-so there is potential to grow into a larger studio as our business grows.
Moving onto marketing, how will we get out there?
-Using the 4ps-we allocated £5000 for our first year of marketing to help really get us out there. This will decrease the 2nd year onwards once we are more established.
-the first year will involve web banners on appropriate websites such as fashion blogs
-mail-outs to select creatives we think might benefit from our business
-joining networking sites such as linkedin
-feature in local press and to have a fortnightly ad in design week for 3 months would cost £583
-we will also upkeep a major webpage and a company blog.
-The second year we intend to move onto more CAVASSO based promotional events to capture the spirit of our work a little bit more in more inventive ways. This will hopefully attract press.
-Keep up blog and webpage
-keep in touch will clients and inform them of our latest works frequently to enduce the re use or referencing of our agency.
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