TASK F O U R

LOCAL

Economicly considered, a lot of B&W studios clients are public organisations such as councils and universities musical organisations etc.  Cuts have hit hard on such organisations.  Will this then mean that they don't have room in their budget to fork our for skills in a specialist design studio?  As the cuts are introducing and increase in freelancers, meaning organisations like the above may find alternative and cheaper freelancers to do the same job.

social considerations might include that fact that there is a fair few employees listed just on the image above.  There is more.  As they are a big studio it will cost a lot of money to insure both the employees and cover public liability insurances if there studio is visited by all those clients.

Also, how long are those employees going to stay on top of trends in Graphic Design?  Will they consider newly graduated breaths of fresh air?  Technically thinking, keep updating your software, hardware and skill set B&W studios.

  

EUROPEAN

Kooples is a company based in Paris where its branding features different couples that are interesting in their personalities and their dress code.  I love this brand.

They are featured alot in british VOGUE and I can imagine others.  This would cost alot in shipping bills and taxing by generating so much custom abroad and having only one branch in England.  

When technology is considered, an example of ipads being introduced as menus is a great example to bring in the point of print versus digital.  Digital advert and publications themselves are becoming a lot more popular.  The company could be more environmentally driven if it could introduce and bigger online shopping resource as it is restricted at the moment.

INTERNATIONAL

The sartorialist is a great money maker.  Through sponsors and features in top magazines like VOGUE, this fahsion blog has began from nothing.  A blog has the great advantage of being accessed by anyone who has a computer no matter what corner of the world you are in.  However, it is very restricted to one medium.  I'm all for blogs I really am, but how can he take this one step further to keep up technically?  

a mock up I produced as a solution to this part of the pest analysis which could also address the political consideration of environmental regulations, how it is a good example to produce an alternative to such a heavy print based resolution.

NATIONAL

American Apparel is a growing clothing company which produces minimal good quality clothing.  However its advertising schemes aren't always ticking the social box.  They are exceedingly raunchy and speaking from experience from myself and others-put off a lot of custom.  Technically they conduct an up to date thorough webpage and feature advertisements in engaging places, for example the sponsor the Sartorialist blogger mentioned above.  They also encourage sustainability as they sell publications as part of their range, which often feature sustainability content or meerly in the manufacture of the zine itself.